NikkiRich Fall 2013 from Tyler Lund on Vimeo.


It was the night we invited over 300 friends, family and fashion industry giants to view an electric presentation of our Fall 2013 Collection. Bodies flowed into Siren Studios in Los Angeles while DJ Whitney Fierce played tracks from Richie’s solo album “Aftermath of the Lowdown,” that quite literally rocked the house. We had beautiful models from LA Models, and Aubrey Loots and Melanie Mills created hair and make-up that completely exceeded all expectations. Industry support that night was incredible, and the outpouring of positivity we received from WWD, the LA Times, Apparel News and Flaunt Magazine made us especially grateful. We love to create fashion and there is nothing more exciting than being able to present your passion to the world.