Nikki Rich is a lifestyle brand that invokes a modern sensibility by fusing music, art, and fashion. Co-designed by Nikki Lund & Richie Sambora, the pair are successfully bridging the gap between designer and contemporary fashion. Pairing luxe textiles with impeccable craftsmanship, Nikki Rich offers a unique designer aesthetic at an affordable price. The brand’s effortlessly deconstructed collections echo the pair’s eclectic personal style. They help consumers find their style by offering a chic blend of tailored jackets and blazers, silky shirts, knit tops, flattering pants, and feminine dresses. Additionally, the pair push the limits of design with custom pieces created for a very discerning celebrity following including Carrie Underwood, Jon Bon Jovi, Kelly Clarkson, Kate Beckinsale, Nicole Scherzinger, Miley Cyrus, Tiffani Thiessen and Karina Smirnoff.

Nikki Rich is the sister line to White Trash Beautiful, a specialized collection the duo developed together in 2010 which was a hit for celebrities and fashion editors alike.

Nikki Lund
A California native, Los Angeles based fashion designer Nikki Lund has been widely recognized for her sophisticated, fashion-forward designs.

With a background in and passion for music, Lund spent years honing her songwriting skills and performing with the band Secret Mind before going solo. Simultaneously, Nikki joined the design team at Jill Stuart in an effort to sustain her interest in fashion.

In 2005, Lund launched the loungewear line Eccentric Symphony. Interest in the line, and her band, grew exponentially. During this process Lund also made her own stage clothes, attracting a growing audience for her music and her sense of style – and catching the attention of fellow musician Richie Sambora.

What followed was the birth of White Trash Beautiful and Nikki Rich.


Richie Sambora
The New Jersey native is best known for his role as lead Guitarist, vocalist and songwriter for the world renowned rock band, Bon Jovi. Richie is also an accomplished solo artist and music producer who has worked with legendary musicians such as Eric Clapton and Bo Diddley as well as providing soundtracks for film and television.

Richie joined Bon Jovi in 1983, and since that time the band has sold over 100 million albums world wide and has sold out 12 international tours. After 26 years of writing record breaking hits, Richie and Jon Bon Jovi were inducted into the songwriter’s hall of fame in 2009.

Richie is heavily involved in every aspect of White Trash Beautiful and Nikki Rich. From conception to completion, and all of the details in between, Richie works very closely with Nikki to develop each Collection.